Combined Finance
Combined Finance Holdings is a non-bank lender that provides innovative, swift financial solutions to businesses and individuals in immediate need of cash flow – to fund further growth, or to invest in new opportunities. Rather than competing with traditional banks, Combined Finance fills a gap in South Africa’s lending market by serving clients who often are overlooked or under-serviced by banks
The Situation
Combined Finance required a new ‘look and feel’ and increased digital functionalities for a campaign that sought to increase their B2B database.
Search for a Solution
Inspired Publications was approached to redesign and rebuild Combined Finance’s website, design digital banners for e-mail messages and design brochures for various audience-building campaigns. Assistance was also required with the conversion of existing application forms into interactive pdfs.
Objective:
Create a professional online presence for Combined Finance, including enhanced digital functionalities.
Desired outcome:
An expanded B2B database thanks to a professional, interactive website that engages with potential clients and the functionality to complete applications digitally.
What we did
Inspired Publications provided the following services:
- Redesigned and rebuilt the website for Combined Finance.
- Conceptualised numerous campaigns to expand Combined Finance’s B2B database.
- Designed promotional brochures and other digital elements for these campaigns.
- Designed digital banners for Combined Finance e-mail messages.
- Converted existing application forms into interactive pdfs, with functionalities such as autosigning and answer selection.
- Updated these forms to meet new legal requirements.
The Result
Combined Finance has a new, professional online presence and has successfully expanded their B2B database. The digitisation of their application forms has vastly improved the efficiency of their application process.