The Midpoint

The Midpoint is an organisation that advances South Africa’s political centre by equipping South Africans to make informed choices. The organisation offers access to resources and research that encourage meaningful discussions on important political issues. The Midpoint hosts frequent webinars and provides scholarships to young people, particularly for studies in science, economics, politics, management, media and culture.

The Situation

The Midpoint required a website with the functionality to host webinars, blogs, scholarship applications and to publicise featured events.

Search for a Solution

Inspired Publications was approached to develop an interactive website for The Midpoint, which serves as the South African presence for the Konrad Adenauer Stiftung.


Develop a website that is able to host a wide range of interactive content, ranging from webinars to scholarship applications.

Desired outcome:

A user-friendly, interactive website that is connected to a marketing automation platform, thereby enabling optimal communication with The Midpoint’s online audience.

What we did

Inspired Publications provided the following services:

  1. Helped brainstorm the company name and reserved the domain name for The Midpoint.
  2. Built a new website and online presence for The Midpoint.
  3. Created a new corporate identity and logo.
  4. Created content for The Midpoint’s social media platforms.
  5. Built online questionnaires for scholarship applications on the website.
  6. Created campaign landing pages related to various webinars and events.

The Result

The Midpoint’s website is an indispensable online platform that enables the core functions of the organisation, namely hosting webinars, managing scholarship applications and publicising events. Inspired Marketing is currently redesigning The Midpoint’s website to meet new needs that have since arisen.

The Midpoint